Sunday, November 24, 2013
Living Ocean Foundation: a 6-year coral reef expedition with hopes of making a difference
There are many ocean conservation organizations that support the protection of coral reefs across the globe. Each organization does the best with the resources that they have available, ranging from scientific research to general public awareness. My personal interest has always been in groups that are producing quantifiable results, not just fan club-like support, although each has its place. In my experience, I have found that what moves the bar forward in terms of international and regional policy-making are results that are meaningful to the politicians and diplomats who make the decisions that can have a direct impact on the preservation of coral reefs.
The Khaled bin Sultan Living Oceans Foundation is one such organization that has been involved in an ambitious project to catalog the reefs of the world in a way that provides policy-makers with the information they need to make, hopefully, informed and responsible decisions. The organization, founded in 2000 with considerable financial support from Prince Khaled bin Sultan of Saudi Arabia, has been involved in a six-year expedition to document the condition and health of coral reefs, utilizing a variety of media formats and standardized scientific measurement methods and protocols.
I have been fortunate to have had several conversations at past ocean conservation events with the foundation's executive director, Capt. Philip Renaud, USN retired. With the release of the foundation's new, revamped website, I took the opportunity to address some questions to Capt. Renaud while he was on location exploring the coral reefs in New Caledonia, 750 miles east of Australia.
RT: You’re currently on board the Golden Shadow in New Caledonia; what are you finding as to the current condition of the coral reefs there?
PR: New Caledonia holds a special place on our list of Global Reef Expedition sites. The coral reefs are in exceptionally good health here when put in context with the severity of the global coral reef crisis. The species diversity and high percentage of living coral cover are remarkable. We are presently surveying the most northerly atolls, which are called the D’entrecasteaux Atolls. This is a UNESCO World Heritage site managed by the Government of New Caledonia. There is very low anthropogenic stress on these reefs and atolls. Most notably, the top-level predators are abundant. We observe numerous sharks on nearly every dive and there are large groupers, Napoleon Wrasse, sea turtles, tuna, etc. on most dives. There are some worrying signs, however. There are quite a lot of diseased coral colonies and we discovered an outbreak of coral eating Crown of Thorns Sea stars at one small atoll. Also, around the mainland, there is a large amount of run-off and sedimentation from the mining industry which negatively impacts water quality.
RT: You are about halfway into the Living Ocean Foundation’s 6-year commitment to the Coral Reef Expedition. This is much more than an extended tropical dive vacation; what are the quantifiable goals that have been set forth for this expedition? How are you serving – or intend to serve – both the scientific community and the marine policy community?
PR: The Global Reef Expedition is surveying across gradients (change) of biodiversity and anthropogenic (caused by man) stress. The data we collect will therefore permit us to separate natural disturbances from anthropogenic stress. At the last International Coral Reef Symposium, one of the keynote speakers criticized coral scientists for not standardizing survey methods. We claim to be the first global coral expedition that is applying standardized survey protocols around the world. Therefore, the Global Reef Expedition will provide coral reef scientists the ability to objectively compare and contrast reef health region to region and reef to reef. We are also focusing on measuring indicators of coral reef resilience to get an understanding of whether or not coral reefs will be able to get through the climate change bottleneck. We create high-resolution habitat maps everywhere we survey to empower resource managers and accelerate the creation of networks of Marine Protected Areas. We also only visit countries that have invited us thereby demonstrating the political will to implement conservation measures. The Global Reef Expedition acts as an accelerant and catalyst to reef conservation.
RT: What will the general public ultimately gain from your expedition? How do you plan to package your data for meaningful “general consumption”?
PR: The Khaled bin Sultan Living Oceans Foundation has a vibrant film production program and we’re broadcasting films that build awareness of the coral reef crisis and also talk about solutions. We place emphasis on effectively communicating science to decision makers and the general public. We have also started an exciting new coral reef education program with interactive, turn-key curricula, a Coral Reef Educator on the Water (C.R.E.W.) Program where we take a teacher on an expedition, and we have a Science Without Borders© Challenge program where students win prizes for the best submission of multi-media projects focused on an ocean conservation theme.
RT: You have several more years to go, but at this point, what does your team see as the primary reasons or causes for the healthy reefs you have seen so far; and what is impacting the unhealthy reefs?
PR: Coral Reefs are very inter-dependent and highly complex ecosystems. Coral Reefs need connectivity with mangroves, sea grass beds, and other reefs to stay healthy. They also need a healthy fish population. Fish need corals and corals need fish to thrive. Each organism on the reef plays a functional role to maintain health of the reef. Just like a city, a coral reef has street cleaners, policemen, carpenters, plumbers, construction workers, garbage collectors, etc. If you started removing these functional components out of your city one by one, your city would soon become a disaster. Same goes for the coral reefs. We’ve loved them to death for too long by extracting everything of value we possibly can. We’ve removed the predators, scrapers, grazers, detritivores, and herbivores off the reef. We’ve polluted, dynamited, poisoned and bulldozed coral reefs. Now we’re cooking the reefs with global warming. It’s a very tough situation. Our Global Reef Expedition has found that the reefs that are most remote and inaccessible are without a doubt the healthiest. And, of the reefs that are close to big population centers, those reefs afforded protection are doing much better than unprotected reefs. That being said, it seems as if no reef, no matter how remote, is immune to the long reach of man. Global warming and ocean acidification is affecting reefs everywhere now. Our hope is that if we can quickly remove many of the local stressors such as pollution, sedimentation, and over-fishing, that the natural resilience of coral reefs will prevail in the face of climate change stress (the bottleneck) until such time as the world shifts to clean energy and sustainable fishing and land use practices.
RT: There’s a lot to see and do on the new Living Oceans Foundation website. Any suggestions as to how to get the most out of it for someone new to coral conservation?
PR: My suggestion is to concentrate on the “resources” tab. Our goal is to continue to build the resources available on our website to become the go-to source for resource managers, educators, scientists and the general public. We’ve really just begun so visit our site frequently. One resource I’d like to bring to your attention is the World Web Map. This is a new and unique map application that displays all of our coral reef habitat maps with more and more coming on-line continuously. This is a prototype application that we’re very excited about. It is interactive and there is a data portal built in that allows anyone to download the underlying data for free.
Source: Living Oceans Foundation website
Source: New Caledonia
Sunday, October 28, 2012
Sharks At Risk In Australia: tagged sharks may be victims of Western Australia hysteria
It's really a classic and unfortunate case of public concerns for safety mixed with businesses concerned over loss of potential business that has fueled, ala Jaws, demands for action ranging from protecting beaches with shark nets and drum lines to actively pursuing sharks that are spotted close to shore to culling sharks in the hopes of reducing the potential for deadly encounters.
The media is subtly fueling the hysteria with reports (see below) of sharks "lurking" off local beaches. Yes, lurking. Not swimming as they have for hundreds of thousands of years in oceans that were always meant for their existence, but lurking.
According to a report in Australia's Herald Sun, in September the Western Australia government authorized $4 million to use drum lines and track any sharks that come close to beach swimmers. This decision came, in contradiction, on the heels of a government-funded report by Queensland's Bond University that found that drum lines provided no discernible measure of safety from sharks and, in fact, would succeed in catching many other unintended species. Drums lines are floating drums anchored to the bottom with baited lines attached. The idea behind them is that, unlike shark nets which are designed to prevent sharks from entering an area or that inadvertently ensnare them, drum lines are specifically designed to hook and kill a shark.
The random killing of white sharks threatens the efforts of researchers who tag and track sharks using various telemetry devices that can provide information on the shark's location. In fact, the Western Australia government has even voiced an interest in killing tagged sharks when their studied movements bring them close to populated beaches. But with ongoing tracking information of Western and Southern Australia's white sharks (a population reported to be only around 1,000), scientists can learn more about their movements - seasonal patterns, migration routes, and more - and in so doing can best advise as to methods that would provide for public safety while also protecting the sharks as they roam within the environment nature intended.
"Killing tagged sharks is the worst thing we could do right now,'' said Tim Nichol, marine coordinator for the Conservation Council of Western Australia. "We need to learn more about white sharks and these are the sharks giving us information about their movements. It is very expensive and difficult to tag white sharks and only a small proportion of the population is currently tagged.''
I can hear the voice of Amity mayor Larry Vaughn, "Now you do what you have to to make these beaches safe, but these beaches will be open for business."
Source: Herald Sun
Tuesday, February 14, 2012
U.S. Budget & Science: pluses and minuses, commercial interests favored

Overall, for science, the proposed budget provides a modest increase of about 5 percent for non-defense research and development. However, priorities - and budget dollars - favor those areas that have economic or commercial implications.
According to reporting by Nature.com, “'Overall, the budget sustains an upward trend,' says John Holdren, director of the White House Office of Science and Technology Policy in Washington DC. 'Because of fiscal restraints, it’s not at the rate we preferred.'”
The National Oceanic and Atmospheric Administration (NOAA), receives a 3 percent increase with a portion of that going to further develop a program of polar-orbiting weather and environment satellites that has been plagued by delays and cost overruns.
An assessment of spending and cuts, cited by ScienceInsider, points out the strategy or method-to-the-madness wherein departments that have an immediate impact on economic or commercial interests retain or increase funding. And the programs or projects which get cuts are those that might, in essence, bring up bad news, like threatened species, and would require remedial action (and therefore more expenditures).
"NOAA's National Ocean Service (NOS), which includes the agency's marine sanctuary network and estuarine research reserves, would see a 4% cut to $458.5 million, down from $477.9 million this year. The NOS's conservation and ocean assessment programs would take a $10 million cut, to $166.1 million, while the marine sanctuary program would lose $1 million, bringing it to $46.6 million."
"The National Marine Fisheries Service (NMFS), which manages fisheries within the 322-kilometer Exclusive Economic Zone off U.S. shores, would get an 8% increase to $857.8 million, up form $794.2 million this year. But programs aimed at studying and protecting threatened species would take a $6.4 million cut, to $170 million, and habitat conservation and restoration programs would fall by $7.2 million, to about $36 million."
Another example of preference toward economic interests can be seen in NOAA's 2012 interim catch limits set for Gulf of Maine cod. To avoid having the spawning biomass get below 7,300 metric tons - which would push the population to a tipping point of collapse, a catch limit was set at 6,700 metric tons. However, the Conservation Law Foundation has compiled scientific recommendations that put the appropriate limit at 4,000 metric tons - a limit that is hotly contested by commercial fishery groups as too low to sustain their fleet.
Additionally, larger and more influential industrial fishing fleets are getting a distinct advantage over smaller, local fishermen with NOAA's "catch share system" which allows the larger boats to work inshore rather than limited to farther out at sea.
According to Massachusett's Gloucester Times, "In November, before the arrival of the cod crisis, Gov. Deval Patrick, backed by the congressional delegation, filed socio-economic research evidence showing that the fishery was consolidating into an economic disaster through the National Oceanic and Atmospheric Administration's catch share system, which is steering more and more permits and quota into the hands of fewer and larger businesses, and away from smaller, independent boats. NOAA's own figures show that Gloucester's fleet lost some two dozen of its estimated 96 boats in the 2010 to 2011 fishing year alone."
It's to be expected that during this difficult economy, with its slow and fragile recovery combined with calls for deficit control, many of the areas of interest to conservationists would be subjected to a lack of political commitment. Areas that support industry and possible job growth are bound to get all the attention.
But the influence peddlers who prowl the halls of Washington can often succeed in shuffling priorities and budget dollars for short-term gain, while non-profit environmental and conservation organizations and scientific research groups scrounge for every nickel they can get their hands on. And it's those very groups, working on behalf of the planet, which are looking at long-term consequences that will not only save plant and animal species and whole ecosystems but, as a result, commercial industries as well. If we, as constituents, choose to raise our voices to our elected officials, it should be in support of those groups and those issues that have the greatest impact on our long-term future as a civilization.
Trying to be guardedly optimistic regarding the proposed budget, Scott Slesinger, legislative director for the Washington DC-based Natural Resources Defense Council, said, “They did a pretty good job in making sure we are not hurting our environment and conservation programs.”
We shall see.
Source: Nature.com
Source: Gloucester Times
Source: ScienceInsider
Thursday, January 26, 2012
Southern Fried Science: new generation of scientists tackling media communications

This is where I have tried to make my skills and services known to the scientific community, as it is vitally important that scientific research (and the issues and implications it addresses) be distilled and disseminated to policy and decision makers and the public at large. Fortunately, there is also a generation of new scientists, albeit small, who are trying to develop and utilize the skills of broad communication, whether it be traditional or contemporary (i.e.: social) media, to get the word out. The good folks at Southern Fried Science are a perfect example.
Here is a post from David Shiffman, alias WhySharksMatter, from Southern Fried Science that captures both the enthusiasm for communicating science and the frustration, knowing that today's media has shied away from science in favor of entertainment of a lower common denominator.
Core themes of 2012: Underrepresented issues in marine science and conservation
One of the many unfortunate consequences of the decline in traditional media has been a reduction in science reporting. The formerly great CNN science unit closed in 2008, followed soon after by the health and science page of the Boston Globe. Alarmingly few trained science journalists are left, and people without proper training are being asked to cover the few science stories that still make it on the air ( I was once interviewed about shark research by the weatherman from CNN’s “American Morning”). With few exceptions, science and conservation stories are no longer considered a priority to the major news networks and newspapers. However, science is no less important to our everyday lives.
As bloggers, we are blissfully free to write about the topics of our choice without an editor telling us that we only have 3 minutes to discuss overfishing so that a story about Kim Kardashian’s wedding can air. As professional marine scientists, we know all too well what’s going on in the oceans, and we know all too well what important stories aren’t being reported by the mainstream media. We consider it both a duty and a privilege to give our readers in-depth analysis of a variety of underrepresented issues in marine science and conservation.
Just because research doesn’t come with a press release and embargo doesn’t mean that it isn’t critically important to understanding and protecting our oceans. We’re proud to have written about conservation issues surrounding such diverse marine life as krill, menhaden, orange roughy, sea otters, and sandbar sharks, among many others. We’re proud to be among the only media coverage of thorny skates being denied Endangered Species Act protections, and of the disappointing result of an important international fisheries management meeting. We’re proud to have explained so many threats to the ocean, including detailed coverage of the Gulf of Mexico oil spill, destructive fishing methods, pharmaceutical products from our wastewater, altered sea turtle sex ratios as a result of climate change, deep sea mining, and viruses released into the wild as a result of aquaculture.
If there’s a new discovery about the oceans, we’ll cover it regardless of whether the mainstream media considers it headline news. While we’ll never have the resources of the mainstream media, blogs like Southern Fried Science have become a great resource for adding details to the conservation and science stories that make the news, and for detailed reporting of those that don’t.
Source: Southern Fried ScienceFriday, December 9, 2011
On the Hunt: study looks at great white shark's ambush capabilities

In a recent scientific paper, Neil Hammerschlag, Ph.D. of the University of Miami's RJ Dunlap Marine Conservation Program and R. Aidan Martin, Ph.D. of the University of British Columbia examined the nuts and bolts of what transpires when a great white shark is in a predation mode. "Marine predator-prey contests: ambush and speed versus vigilance and agility," published in Marine Biology Research, details the optical and physical advantages and disadvantages for both predator and prey.
Camouflage, Vision, and Speed
The researchers studied great white shark predatory behavior at South Africa's Seal Island, famed for its spectacular breaching white sharks. They observed several elements that play into the shark's ability to affect a successful ambush. First, the time of day: we have heard that many sharks like to hunt at early dusk or sunrise. This is a time period that provides the shark with a workable degree of light to see prey at the surface, but also provides maximum camouflage using its natural counter-shading (dark coloration on top, light underneath). In low light levels, the shark's gray upper body reflects very little light and easily blends in with the dark rocky bottom below.
I have seen this personally where, during bright sun, the shark is illuminated with dancing rays of sunlight and can take on a slight metallic sheen to its skin. But as the sun falls and the dappled light fades, the shark's skin becomes strikingly flat and non-reflective - its cloak of invisibility now at work.

Finally, there is the great white shark's speed. The muscles of a great white are incredible storehouses of energy, capable of very powerful bursts that can hurtle the shark to speeds of 35km/h (22 mph) at the surface, over 1.5x the speed of breaching blacktip sharks and enough to lift a 2000 pound shark clear of the water. To reach that maximum velocity, the white shark requires a depth - a running start, as it were - of a little over 25m (82ft) and can cover that distance in less than 3 seconds! That leaves the seal with precious little time to escape.
An Opportunity for the Prey
Nature has certainly allowed the great white shark to evolve into an extraordinarily efficient hunter. But does its prey have anything up its sleeve? In the early dusk light, the seal's vision is limited to about 3m (9ft) in depth which can provide it with just a split second to spot an ambushing shark at top speed. However, with that small window of time, nature has provided the seal with a chance to escape. Seals are very agile in the water, with a very tight turning radius and the ability to change direction quickly. So if the seal is not injured in the initial charge, it can utilize its maneuverability to make a hasty getaway. The seal's vigilance and agility can give it an edge in survival. And as one can expect, those seals that are less experienced (ie: young) or slowed by illness or age are often prey for the great white shark because their awareness and agility is diminished.
We know the great white shark is a powerful hunter with capabilities that put it near the very pinnacle of the food chain. Hammerschlag's and Martin's study looks at the actual mechanics of those amazing abilities and makes for an interesting quick read. It proves, once again, how truly fascinating and magnificent these animals are.
Click here to download a PDF of the report.
Tuesday, May 10, 2011
Tuna in the Eastern Pacific: can scientists and fishermen at sea improve sustainability?

But the once vast populations of tuna are now a shadow of their former selves, and the fate of this powerful pelagic predator is unclear at best.
However, scientists are trying to improve the methods by which tuna are hunted and caught - not to increase the commercial tuna fishing fleet's take, but to bring it to levels that will allow for long-term sustainability of the tuna.
The International Seafood Sustainability Foundation (ISSF) - a collaboration between scientists, the fishing industry, and the World Wildlife Fund - is working with a leading tuna industry association, the Inter-American Tropical Tuna Commission, to come up with techniques that will both help preserve tuna stocks at acceptable levels and reduce the enormous amount of bycatch that the tuna boats generate through the use of seine nets.
Departing from Ecuador, members of ISSF will spend two months aboard a tuna seine net vessel in the eastern Pacific to observe and study, ultimately with the idea of making recommendations on improved techniques that will enable tuna boats to harvest at levels that will allow for their economic survival while better managing the take of tuna and unintended bycatch.
"The problem and its scope have been identified," said Susan Jackson, President of ISSF. "Now it's time to get on the water and make significant improvements alongside industry that help them to remain viable without jeopardizing the world's tuna resources and the ocean's complex marine ecosystem." "In reality all fisheries have trade-offs and a certain level of environmental impact. Some have advocated for abandoning these fisheries, a move that industry has warned us would cut the world's tuna supply in half, lead to thousands of job losses and additional financial strain on developing economies. Rather than walking away and giving up, we must help a willing industry improve its practices."
If I may interject some personal commentary, based on what I have heard and read from a variety of knowledgeable sources regarding the present condition of the tuna populations, "walking away" may be our best option at this point. A moratorium on tuna would not be giving up, it would be a rational step in allowing the tuna stocks to recover (there are many scientists who fear that the tuna have been so heavily impacted by commercial fishing that a moratorium may be too little, too late).

The ISSF's initial cruise will be followed by additional expeditions in both the Pacific and Atlantic Oceans, and what improvements are ascertained will be incorporated into teaching workshops for other fishermen. According to Dr. Victor Restrepo, Chair of the ISSF Scientific Advisory Committee, "This cruise will help our team of scientists and collaborators improve the educational workshops already being conducted with fishing crews around the world. As scientists identify new solutions, we will incorporate the findings into workshops so that skippers and vessel captains can provide real-time feedback. If something isn't realistic or fishers have an idea on how to improve it, we'll have the ability to take the idea back onto the water."
I wish the ISSF much success in their undertaking, I truly do. But I have my doubts about sustainable tuna fishing and, indeed, any commercial venture that harvests fish in the wild. Nature never intended for tuna and other sealife to be harvested at the levels we do now to feed an expanding world population. True sustainable seafood will be that which is grown and harvested by man - just like the chicken, the tuna's commercial namesake.
Read about the ISSF's expeditions in the Canadian Business Network.
Sunday, May 8, 2011
Sea Turtles in French Polynesia: research and conservation management needs support

From my friend, Charlotte Vick, who works with Dr. Sylvia Earle's SEAlliance organization, I received the following email below regarding the fate of sea turtles and the necessary research that is needed to provide the basis of a solid conservation and management program in French Polynesia:
Dear Colleagues and Partners:
I am contacting you today, to try and see how you may help us in getting the government authorizations we have been requesting for years to enable us to continue our education and research programs on sea turtles in French Polynesia. We have addressed some of these requests many years ago now; the last one was made just after our international symposium on sea turtles last November. But now we have a new government and we think that the new minister in charge of the Environment - Jack Bryant- may be sensible to your support letters.
Our requests are:
"In order to continue and develop its research programs on sea turtles in French Polynesia, the non for profit foundation Te Mana O Te Moana is asking for specific authorizations regarding Green Sea Turtles [Chelonia mydas] and Hawksbill Sea Turtles [Eretmochelys imbricata] in order to:
1. Be able to collect skin samples for genetic surveys on Pacific population knowledge and management
2. Be able to tag turtles with flipper tags for better identification
3. Be able to fix satellite tags on sea turtle shell for a better understanding of their movements
4. Be able to transfer to the Moorea turtle clinic some hatchlings found trapped and in very bad conditions in their nests
5. Condition and display the skeleton of each marine turtle species for education purposes
6. Be able, only in a case of critical endanger situation, to move some nests to safer locations
Not only is the lack of authorizations is blocking research progress, but it is also requiring us to apply to international or national funding groups, being aware that the Polynesian government has no budget for sea turtle research.
We hope that you will understand our request and please if you can, send us by mail your support letter, addressed Mr. Jacky Bryant in 10 days.
Best regards, Dr. Cecile Gaspar
Dr. Gaspar did not provide an address to mail to Jack Bryant, so here is an address I dug up, or you can send an email or a letter attached to an email directly to Dr. Gaspar (her address is at the bottom of the page):
Mr. Jack Bryant
Minister of the Envitronment, Energy and Mones
c/o Office of the Territorial Government
BP 2551
Papeete
Dr. Cécile Gaspar, Présidente Docteur vétérinaire, PhD, MBA
TE MANA O TE MOANA
PB 1374 Papetoai
98729 MOOREA
French Polynesia
tel (689) 70.60.66
cecile.gaspar@gmail.com
http://www.temanaotemoana.org
Sunday, April 24, 2011
Attacking Oil: new research in dealing with the effects of oil spills

Therefore, while science continues to look towards alternatives, it is also looking at ways to deal with the effects of spills on the environment. Chemical dispersants, while perhaps being able to actually disperse the oil, have not been given a clean bill of health, so to speak, when it comes to ancillary effects on the environment, particularly when used at the high levels administered in the Gulf oil spill. Scientists are trying to find more natural or organic methods to better treat oil in the soil, plants, and even on animal life, like birds.
Here are two interesting videos from National Geographic Daily News that highlight some of the research and progress that is being made in this approach. If successful, it could provide a means to better combat the effects of an oil spill. But these will never replace the need for more alternative fuels - just like methadone is only a temporary replacement for the heroin addict. Getting off the addiction is the ultimate and only definitive cure.
Monday, February 21, 2011
Paid Volunteers: combining donations with field work to support conservation research

Another way that is being promoted more and more by various conservation and research organizations is paid volunteering in the field. There are many organizations involved in research which benefit from the assistance of paid volunteers performing important data collecting and other duties under the supervision of trained scientists and researchers. The organization gains both financial support and additional needed manpower, while the volunteer gets a taste firsthand of what is involved in the actual research that produces the data upon which conservation policy and regulatory decisions are made.

So where do you find the organizations who have such programs available? Well, you can search on your own or there has been enough interest in paid volunteering that companies have sprung up who specialize in offering a menu of projects to choose from. One such company is U.K.-based Ecovolunteer.org.
Ecovolunteer.org, in essence, is a travel agency dedicated to conservation activities, from studying minke whales in Canada, to tracking jaguars in Brazil, to helping villagers in Thailand understand the importance of preserving their sea turtles, mangrove marshlands, and coral reefs.
Times are hard economically for research groups and conservation non-profits, and it won't be getting much easier any time soon. The same could be said for all of us as individuals. So if you are fortunate enough to be in a position to afford a little vacation time in a faraway place and have a keen interest in seeing the conservation movement flourish, paid volunteering might just be a great way to roll up your sleeves and put your money where your mouth is.
Tuesday, December 14, 2010
Oceanic Cooperation: research groups join forces for more informative results

While this type of cooperation was a bit rare in the past, more and more often organizations are working towards a collective good, a more broadly shared base of information. Here are two examples recently announced.
The Florida Atlantic University (FAU) Harbor Branch Oceanographic Institute is developing a partnership with the Georgia Aquarium's Research Center, the goal of which is to conduct

“We are so pleased to formalize our relationship with the Georgia Aquarium,” said FAU President Mary Jane Saunders. “FAU and the Georgia Aquarium already have a number of existing marine science research, education and conservation collaborations that reflect our shared interests, and joining forces will enable us to expand our research enterprises.”
On the other side of the globe, in Indonesia's Sulawesi Sea, scientists from the Indonesia Agency for Marine and Fisheries Research are working with their counterparts in NOAA to study the deeper waters of this biodiversity-rich area. The coral reefs of the Sulawesi Sea are well

Assisted by the Woods Hole Oceanographic Institution, NOAA's research vessel, Okeanos Explorer, and the Indonesian research vessel, Baruna Jaya IV, utilized remotely operated vehicles (ROVs) and the latest in high definition video and satellite transmission to deliver real-time images and discoveries to waiting scientists and academics from Jakarta to Seattle to Silver Spring, Maryland.

Dr. Sugiarta Wirasantosa, Indonesia's chief scientist on the expedition, commented, “It’s especially important for Indonesians to better understand our ocean,” said Sugiarta. “Indonesia is a nation of 17,000 islands with a population that depends largely on the ocean for safety and on ocean resources for food, trade and economic well-being. Measurements of the flow of deep water masses through the deep Sulawesi Sea will help us better understand the ‘Indonesian Throughflow,’ which is important to all because it plays a major role in the global distribution of heat transported by ocean currents.”
Cooperation between nation's scientific organizations, combining research with broader communication entities, and a more open sharing of knowledge are critical steps in making science-based observations and solutions of ecological or environmental conditions indisputable. The public and the policy makers benefit from greater awareness and, in turn, so will the oceans themselves.
Read more about the FAU/Georgia Aquarium partnership.
Read More about the Indonesia/United States joint research.
Saturday, November 6, 2010
Science and Media Communications: turning data into enlightenment, Part 3 of 3

To implement a media communications plan to support any scientific research project, it must be considered a vital component of the project, not an afterthought. It needs to be included in the early planning stages - hypothesis, methodology, logistics, analysis, and media communications. Depending on the nature of the project and the type of communication plan chosen, documentation and distribution of information could be ongoing throughout, as opposed to a "now that we're done, let's talk about it" approach. This could entail press releases, blog postings, or several other communication channels that can provide expedition updates.
Does this tack pose the hazard of discussing results prematurely, letting the cat out of the bag as it were? Not necessarily. A lot depends on how the communiques are fashioned and how true to scientific objectivity the project is trying to maintain. In any event, whether communication is distributed during the project or not, it must at least be involved from the get go to insure that all appropriate documentation takes place for future use.
Establishing a New Paradigm
Realistically, some media communication strategies would be less robust than others based on the specifics of the project. A study of, say, oceanic temperature variations throughout the Arctic over an extended historical period may relate to broader themes and issues than a project devoted to the migration patterns of one particular species of insect along the Arctic border. The former could more easily connect with an audience on the larger issue of global warming than perhaps the latter.

Given the types of limited communication strategies that have existed in the past (typically, a published paper followed by a press release and perhaps a lecture or two), these kind of self-centered attitudes are understandable but not productive when one considers the broader, global effects that the data can have in addressing critically important ecological issues. With cooperative consolidation, combined with a more proactive media communication plan, a greater good is served at a time when it is most needed and equal credit can be bestowed on all of the participants, from which all will benefit.
When I have spoken with scientists and researchers about this new paradigm, their enthusiasm becomes palpable. You can see the spark that originally ignited their love for exploration and scientific study suddenly burn bright again. But it can be fleeting. "Sounds great but that's not how the system works." "It's what we should be doing but our university just won't go for it." The challenge is in finding and supporting those who will be the drivers, the leaders, of this new way of thinking.
Bucking the System
Change will need to come from the top down. Whether demanding more effective, proactive media communication and outreach strategies or reshaping the system through cooperative consolidation, those who will change the system will be the ones at the top of the pyramid - in many cases, that means the funding sources.

Change will come from those who greenlight these projects, whether it's private foundations, universities, investors, or government agencies. The National Science Foundation (NSF), one of the leading sources of scientific research funding in the United States, now requires an outreach component in all grant proposals submitted for consideration. Coming from a major government-supported funder of research projects, this is a significant step.
Some of the major NGOs (non-governmental organizations) - like Conservation International, Oceana, WildAid, and others - are making great strides in combining scientific research projects with their own fund-raising operations and international outreach efforts. Seaweb directs their specific resources towards issuing newsletters that include collections of abstracts from published scientific studies - although not "translated" for the general populace, imagine receiving 25 to 35 abstracts on, say, climate change or commercial fisheries each and every month. Would these issues be less questioned if the information was proactively disseminated?
We could very well be on the cusp of a major change in expectations from funding agencies. With media communication strategies designed to reach greater audiences, supporters of scientific research will benefit from increased return on investment (ROI), to borrow a term from the business world.
And why shouldn't they? In today's world of limited economic resources, funders are willing to invest more in projects that will further educate target audiences, generate more quantitative and qualitative results (like shifts in public opinion or changes in government or international policy), and bring greater recognition to the supporting organization itself. They expect more than a published paper that ultimately collects dust on a shelf. With ecological and environmental issues pressing down on us, the stakes are too high to demand anything less.
Scientific Research - Time to Reach Out

Now, as I focus on conservation issues at this stage of my life, deep down in my own personal, ideal world, I visualize a future where messages on coral reef protection share digital signage space with sales at Bloomingdale's at the local shopping mall; where protection of our natural resources is as much a part of our day-to-day psyche as is pondering what we shall have for dinner. A fanciful dream perhaps, but there is no time like the present for science to begin moving in that direction. And media communications can help do that.
Media communications can:
- Reach those who can/should demonstrate change through personal awareness
- Bring forth issues to policy- and decision-makers for direct action
- Provide exposure which can open doors to other research opportunities
- Generate a better qualitative return to facilitate future funding
About the author: As media producer, filmmaker, and marcomm consultant, Richard Theiss has provided high definition images for broadcast networks and non-profits in addition to developing and implementing marketing strategies for multi-billion dollar corporations. From sweeping Arctic vistas to pensive human interaction to the power of the great white shark, Richard Theiss/RTSea adheres to the principle of "Making the Message Matter."
Tuesday, November 2, 2010
Science and Media Communications: turning data into enlightment - Part 2 of 3

There are many pieces to a media communications strategy and no two plans are alike. Though there can be a methodical process to building it, the end result should be unique to each project. A good starting point is to explore three fundamental and interdependent questions: what you want to say, how you want to say it, and to whom?
The first question we'll explore in more detail shortly. "How you want to say it" opens the door to a vast array of communication vehicles at your disposal. Besides the traditional academic paper, there are solicited or self-written articles for non-academic publications, summary brochures or booklets, press releases, media opportunity announcements, educational curriculum materials, books, direct mail, email, informational websites, blogs, and many, many more. And that's just in the print medium.
Then there are the visual arts: photographs, slide/"powerpoint" presentations, lectures/speaking engagements, videos/films - either for broadcast, online, or DVD/download distribution, PSAs (public service announcements), webcasts and podcasts, retail digital and outdoor signage and, again, many more. Combined with other high-tech distribution methodologies and outlets, there is a seemingly endless number of avenues to pursue.
But you can't have it all. Some of the determining factors in narrowing down the field to the most appropriate communication channels can be resources (the almighty dollar), time, and even the participants themselves. Is the project best served by having the project members before the camera, before live audiences? Can they be another Carl Sagan? Or should there be qualified stand-ins or representatives; or should the data simply speak for itself?
Tied in very closely with all of this is the question of to whom you want to say it. Basically, who it is you are trying to reach. In the business world, this is referred to as identifying your markets. A company considers the best way to reach its different market segments - and a scientific research group developing an outreach program would be doing the exact same thing. Do you wish to reach politicians and other policy- or decision-makers? Adults? Men or women? School kids? Younger children? National or international audiences, particularly ones with different or even opposing cultural perspectives? Even if your decision was to reach all of the above, careful consideration must be given as to how best to speak to each group.
Data Translation: What did he just say?
"In polar bear plasma samples no binding of [125I]-T4 to TTR was observed after incubation and PAGE separation. Incubation of the plasma samples with [14C]-4-OH-CB107, a compound with a higher binding affinity to TTR than the endogenous ligand T4 resulted in competitive binding as proven by the appearance of a radio labeled TTR peak in the gel. Plasma incubation with T4 up to 1 mM, a concentration that is not physiologically relevant anymore did not result in any visible competition." - excerpt from a study abstract.
What you want to say usually requires translation. The language of science can be precise and detailed. It can also be obscure and arcane to a non-scientific audience. A media communication strategy succeeds only when it is able to relay a message, a story, to a particular group of people on a level that can be easily understood and appreciated.
However, this does not mean that one must appeal to a lowest common denominator, to "dumb it down" as it were. An effective translation is, in a sense, not a vertical exercise but a horizontal one. You are sidestepping from one language to another. I never underestimate the capacity of any audience to grasp complex subjects. The difference is in the steps one takes to lead the audience to the conclusion you want them to comprehend.

Often, the desired message is one that is relevant to the audience, impacting their lives and provoking some sort of response or action. In advertising, this is the "call to action" - what gets someone off of the couch to order the chrome-plated swizzle stick and deep fryer combo shown on TV. But it must never be deceptive or misleading (as can be the case in some advertising). This is critically important. The data depended on scientific accuracy and precision; a successful message depends on credibility and integrity.
It is important that any scientist or group of scientists, who wish to enlist the aid of a media communications specialist, have a good working relationship and a clear understanding with their media counterpart. Veteran nature film producer Chris Palmer described it in his book, Shooting in the Wild, when discussing ethical film making, "It's important to choose partners carefully. Before they begin, the parties need to agree on both the goals of the project and the most ethical way to accomplish them. If a film tells a scientist's story well, it's easier for that researcher to find funding for further study and to cultivate a scientifically literate public."
Three Message Goals
Often when the data has environmental or ecological significance, a good message can be derived by focusing on three sequential goals: issues, implications, and solutions.
The media communications expert works with the scientific team in translating the data and its results into clearly defined issues. What is at stake here? What does this mean to the audience we are addressing? One might think that it would be fairly obvious and easy to glean from the research, and most of the time it is. However, there are situations where the data is so observational, it takes time to define the conclusions that will resonate with a non-scientific audience.
Issues lead to implications. This is where the message, in essence, becomes personal. One of the best ways to get the attention of any group is to show how an issue will effect them personally. For the most part, mankind is a pretty self-centered species. And conservation or environmental issues can seem remote or obscure until the implications to our day-to-day lives

Providing solutions is where the call to action comes into full force. Without solutions, the message then is driving the audience right into a brick wall: What are we to do? What should our political or business leaders be doing? How can I help? The solutions can be specific, directed towards individual or governmental action, or they may simply infer a direction for others to pursue. In any case, providing solutions is as equally important as presenting the problem.
In the opening passage to this article (Part 1), the importance of a message's issues, implications, and solutions was expressed, ". . . unsure of ourselves without a clear understanding of what is happening and what is at stake. But science can illuminate the future of this planet."
What is happening: issues. What is at stake: implications. Science can illuminate: solutions. Three fundamental components to an effective media communications strategy.
Part 3: Implementation and a new science paradigm
Sunday, October 31, 2010
Science and Media Communications: turning data into enlightenment - Part 1 of 3

We ask a lot of science. It has done everything from having given us better-tasting ice cream to the hydrogen bomb. It has answered fundamental questions about the existence of the universe and shown us how to hold up our pants with Velcro. And now we seek solutions to environmental problems - mostly of our own making - that threaten the survival of thousands of species, including us.
In a world where communication can be near instantaneous and pervasive, we look for guidance to make the right decisions that can insure a future for this planet. We are looking for subject matter experts who can speak to us - simply and effectively - and science has been doing its best.
But it is just the tip of the iceberg. Science is not doing enough.
In the years that I have spent as a nature filmmaker and media producer, I have come to find that there is an enormous amount of data being generated from countless research projects, expeditions, and studies that is not reaching the people. It's not reaching the policy- and decision-makers. It is not having the impact on the future of this planet as it should.
To a large extant, this is understandable. Scientists, researchers, and academics spend years developing the skills to study, hypothesize, and analyze. They are trained to make science but not necessarily to sell it. To effectively communicate in today's world requires scientists and researchers to consider an additional discipline to their work, one that understandably may not be a part of their background or comfort level: Media Communications.
Media Communications
The techniques of communicating effectively to a general or targeted audience by utilizing today's available technologies that best transmit a message, generate a response, and invoke action.
This is an exciting time for media communications. The ability to reach people through a variety of communication mediums or formats is literally exploding. But to do it successfully requires strategic planning. One must examine what it is being communicated and then match the appropriate audience with the right communication vehicles to maximize the power of the message. Media communications itself is part science, part art form. And it requires an experienced hand to formulate, execute, and manage an ongoing, dynamic plan.

With the issues facing the world today, the old formula of writing a paper for publication in a scientific or academic journal, followed by a press release from the supporting university or research organization, is becoming wholly inadequate. In fact, as important as it is to the scientists involved or however much it adds to the prestige of the supporting organization, it actually is doing a disservice - it is shortchanging the potential of that research to really make a difference. And that's what is at stake here: making a difference in the future of planet Earth.
Being Proactive
To say the Internet has become quite a game-changer for message delivery is indeed a gross understatement. From websites to videos to blogs, there is a mind-boggling amount of information awaiting the curious user at the end of a few keyboard clicks. And many academic and research organizations have done what they can to take advantage of this medium with informational websites and videos that document their research or illustrate the results. This is a good step forward, but its one weakness is that it is not necessarily a proactive step.
To consciously and deliberately bring information to a specific audience, one must be proactive and the Internet does not lend itself to a proactive approach. Fundamentally, it depends on the user to be seeking the information. The user either searches for the information via search engines like Google, Bing, Ask or others, or the information is compiled for them by complex search algorithms (like suggested YouTube videos or products on eBay).
Word of mouth plays a significant role in information delivery on the Internet. The "viral" effect that can bestow a YouTube video with millions of hits within a short period of time is definitely a plus. However, it is more in the hands of others and less of your own making.
Now, none of this is meant to imply that one should disregard the Internet. To the contrary, it is an absolutely vital component of a comprehensive media communications strategy. Its effectiveness can be enhanced by carefully selected keywords or a more traditional promotional approach through the use of banner ads - all designed to nudge the user in your direction.

Part 2: Steps to building a media comm strategy