Thursday, October 29, 2009 new web site keeps score of accomplishments

There are many conservation organizations vying for our attention and support. I subscribe to several to get the latest updates on what is happening in the world of conservation. Typically each organization has a particular strategy that best maximizes their available resources: some focus on legal action, others go after illegal trade in threatened species, while others focus on general public awareness.

Oceana is one of the larger and more prominent organizations involved in ocean conservation. They approach a wide range of issues and have international reach. They recently revised their web site and I think it's worth a look. While sprucing up a web site with the latest technology in look and feel is common today, what I found noteworthy with Oceana's new web site was some of the information it provides.

In particular, the web site explores various issues and lists what Oceana's involvement is, what they are doing regarding, say, overfishing, ocean acidification, or shark conservation. And then, most importantly, they list their victories. This is critical when you are considering whether an organization is worthy of your support, particularly your financial support: what are they doing and what have they DONE.

Unfortunately, there are a lot of well-intentioned groups out there with worthwhile agendas but, in the end, its what they accomplish that really matters. So it's good to see Oceana providing that kind of information.

The web site also contains information on a long list of various species that are endangered or threatened with extinction. And there is information on many of their ongoing scientific research projects and expeditions, which are of considerable interest to me (I'm always interested in what is going on out in the field and how these results are being communicated to the decision-makers and general public).

Oceana is among my top A-list of committed ocean conservation organizations. Check out their new web site at

1 comment:

Emily Fisher, Oceana online editor said...

Thanks for the kind words about our new website! Oceana's web team worked long and hard on it, so it's nice to hear the hours paid off.