The announcement was made as part of a campaign IFAW and Taobao collaboratively initiated to combat online wildlife crime. In the unprecedented collaboration, IFAW and Taobao.com share information about online illegal wildlife trade and jointly raise consumer awareness about the detrimental impact wildlife trade has on species in the wild.
However, fueled by big profit margins and the increase in shark fin consumption, overfishing of sharks is threatening more than 50 percent of the shark species with extinction. As top predators in the ocean, sharks play an important role in keeping ecosystem balance. However, an estimated 100 million sharks are killed globally each year.
"Consuming shark fin is not only harmful to the marine biodiversity, but promotes the cruel practice of shark finning, where sharks had their fins cut off then thrown back into the ocean, still alive, die a horribly painful death." said
Taobao's decision to ban shark fin was also applauded by its users. In an online message, a