Dr. Lark.com: discontinuing use of shark squalane

Back in August, I posted information about Dr. Susan Lark, an online entrepreneur engaged in selling moisturizers that contained shark squalane (see previous post). Oceana.org took the lead in putting pressure on Dr. Lark and her organization to opt for a substitute squalane derived from olives.

Here's some good news I received today from Elizabeth Griffin, Marine Wildlife Scientist at Oceana.org:
"It's taken nearly a year of constant pressure, but we've finally convinced Dr. Susan Lark to sell cosmetic products containing squalene derived from olives rather than deep sea sharks. More than 15,000 of you contacted Lark, telling her it was unconscionable to sacrifice already at-risk shark populations for the sake of beauty.

First she claimed her product was okay because the sharks used were bycatch of the orange roughy fishery. When we pointed out the error in this logic, she then claimed the source was "sustainably fished" sharks from the Mediterranean. When it became clear that we weren't buying her excuses, or her beauty products, she finally agreed to change her product line. We are happy to report that the first new product is currently in development."

Kudos to Oceana for their dedication, to all those who sent email messages, and to the Dr. Susan Lark organization for finally seeing the light by placing species endangerment ahead of personal beauty.

One step at a time, folks. But we're moving forward.

Dr. Lark.com: Losing sharks for a bottle of moisturizer

Dr. Susan Lark is an online entrepreneur in the beauty and skin care products industry. Her web site, www.drlark.com, offers a range of products. Of particular note is a moisturizer called Ocean Actives Deep Water Squalane. Its key active ingredient is squalane - derived from sharks, particularly deep water sharks. The company claims the squalane is procured from sharks taken as part of the orange roughy fishery. But a comparable substitute is available as a byproduct from olives.

Like many sharks, deep water sharks are very susceptiple to overfishing due to their slow reproductive rates. Not to mention the fact that the orange roughy fishing industry engages in very destructive techniques that damage the sea floor and ensare nearly anything in the path of the nets. And since there is a suitable substitute ingredient derived from olives, it makes little sense to add to the slaughter of deep water sharks and other marine life.

Oceana.org has set up a page in their web site where you can send Dr.Lark.com a loud and clear email (click here). Check it out and let's get one more commercial enterprise on the side of marine conservation.