Showing posts with label public opinion. Show all posts
Showing posts with label public opinion. Show all posts

Wednesday, July 18, 2012

Marine Mammals in Captivity: industry support group uses survey to paint a positive picture

The value of aquariums, zoos and marine parks can be debated on many different levels. It's not a cut and dry issue; good or bad, right or wrong.  Much depends on the particular venue itself.  There can be poorly run facilities that do not provide a safe or healthy environment for the animals  - the news media is always eager to pounce on those places, as well they should. And then there are others that provide as natural of a habitat as possible and stress more of a learning experience for the visitor.  Those are the best of breed.

I have agreed with the position that a properly designed and managed facility can provide the means for the general public to see and appreciate animals that they would normally not ever see in they're day-to-day lives.  And if properly presented and supported by educational information, aquariums and zoos can enlighten the visitors as to the delicate and precarious lives these animals experience in the wild thanks to the often negative impact mankind has had on the environment.

The Alliance of Marine Mammal Parks and Aquariums is an organization representing ocean-themed amusement parks like Sea World, UNEXSO Dolphin Experience, Georgia Aquarium, and others.  It affiliates itself with many of the professional accreditation and regulatory agencies and research organizations like the AZA (Association of Zoos and Aquariums, but the bottom line is it is a professional organization representing a particular segment of the entertainment industry.  It's job is to collectively represent many different marine mammal venues and help put their best foot forward.

The Alliance issued a press release on Monday: "Public Confirms Overwhelming Support for Important Conservation Education Missions of Marine Parks, Aquariums, and Zoos."   It summarized the results of public polls released in 2005 and 2012 which showed great support for these venues as places where people learned to appreciate marine mammals and by extension develop a greater respect for them.

"Ninety-seven percent of people agree that marine life parks, aquariums and zoos are important because they educate children about marine mammals - animals that children might not have the opportunity to see in the wild. In addition, many continue to feel that people are more likely to be concerned about animals if they learn about them at marine life parks, aquariums and zoos. In both 2012 and 2005, 93 percent agreed with this statement."

Initially, this all seems very encouraging both for conservationists and for the parks themselves.  However, a quote by the Alliance's director caught my attention.

"People feel that being able to connect with dolphins, killer whales, beluga whales and other marine mammals in facilities is important for education and conservation," said Marilee Menard, executive director of the Alliance. "This is clear not only from the consistent support over time, as demonstrated by the two polls, but by the 45 million people who visit Alliance-accredited marine life parks, aquariums and zoos every year."

Dolphins, killer whales, and beluga whales.  Does the public fully understand the natural conditions these animals normally thrive in, particularly the dolphins and orcas (I prefer that name over killer whale) as pelagic animals that utilize echolocation and other advanced faculties of aquatic communication?

Full confession: as much as I can see value in aquariums and zoos, I am opposed to the keeping of dolphins and orcas and other whales in captivity.  No facility is capable of providing a large enough habitat where these animals can move freely and utilize the full range of their natural abilities.  For them, captivity is most stifling and there are documented cases of unnatural, dare I say neurotic, behavior in captive whales and dolphins.  I side with the position taken by Jean Michel Cousteau that these animals should not be kept in marine parks and trained to do tricks for the amusement of the crowd.

Unfortunately, these animals, who, ultimately, become simply attractions to sell tickets, are huge money makers for these parks.  So the public relations strategy to protect their cash cows focuses on admitting nothing that could be construed as negative and strengthen their position by showing that the general public is on their side - a survey.

"Additionally, the latest poll found that 89 percent agree that children learn more about marine mammals at an aquarium or zoo than in a school classroom, and 88 percent agree that you can learn about animals at marine parks in a way that can't be replicated by watching film or TV programs. Some 91 percent agree that seeing a marine mammal at these facilities fosters a connection to the animal."

That statement is more a criticism of the educational system and entertainment media than it is an endorsement of marine mammal parks.  As a media consultant, I know full well how surveys can be structured to produce the results you want.  A totally unbiased survey - even when prepared by an "independent" firm, as this one was - is indeed a rarity.  Did any of the questions mention that these marine mammals normally live in open ocean and use echolocation and other vocal sounds, which travel great distances, to communicate and establish close social bonds within groups of animals?  And that in captivity, these abilities are hampered by small enclosures that do not allow for a normal amount of movement or transmission of sounds (a bit like being in an echo chamber).  Would the survey respondents answer favorably if they were aware that those are the conditions in which these animals are confined?

No, let's not lay out the whole story.  Let's just get their reactions to seeing a whale jump through a hoop or balance a ball on its head.  Tell the ticket holders all about how amazing these animals are and convince them that their handlers care for the animals (which I actually truly believe is the case among the handlers and veterinarians involved), but dance around the fact that it is not practical or feasible to provide a natural and healthy environment for these animals.  Ask the right questions and it's easy to get people on your side.  

The Alliance's survey has one singular purpose: distraction.  It whitewashes the issue of how animals like dolphins and orcas exist in the wild by tallying up public support from a public who does not have a full picture or understanding of the situation.  Put up a good front, then let the revenue roll in.

Source: Business Wire

Sunday, February 12, 2012

Sharks Facing Challenges: slow changes in market demand and a rise in illegal fishing

Shark conservation continues to make progress and continues to run up against serious challenges simultaneously. It's a long road that will need to be traveled to reach the ultimate goal of seeing decimated populations of iconic shark species begin to return to some level of normalcy, but it's a trip worth taking.

One of the biggest challenges the movement faces is demand for shark products, particularly shark fins. The shark fin market is centered in Asia where a long cultural history wrapped around the use of shark fin soup as a past symbol of royalty and prestige, today exists to exemplify new wealth and a growing upper middle class. Asian culture has also been a protective and sometimes isolated one and so outside admonitions, under threats of being labeled "Asia bashing", can often fall on deaf ears.

What has been encouraging is evidence of a slow change taking place within Asia itself. Fueled by conservation messages coming from Asian environmental groups, the press, and international organizations like WildAid, more and more restaurants and hotel resorts in places like Singapore and Kulala Lampur are refusing to serve shark fin soup.

Becoming a more frequent story in the Asian press, as reported by the Singapore-based AsiaOne News, "
Sharks are slowly but surely winning the battle to keep their fins as the Chinese traditional dish is no longer a must-have at reunions and wedding dinners. Playing a big part is the Shangri-La chain, which declared that its 72 luxury hotels worldwide would stop serving the controversial dish from this year. [Director of communications for Shangri-La, Rosemarie] Wee said Shangri-La decided to join international efforts to stop the harvesting and trading of shark fins, which had severely depleted the population of the fish."

Addressing market demand, changing a people's taste for shark fin soup - or all shark-related products, for that matter - is a slow process and it must be done very delicately with countries that do not respond well to external pressure or influence as it is often perceived as interference. Public relations campaigns often seem to focus on a younger audience, the next generation of consumers, that seem to be more receptive to new ecological thinking ranging from shark extinctions to over-population to fossil fuels and climate change.

At the other end of the spectrum is another powerful nemesis and that is the economic incentive behind shark products and the tenacity of those involved in the business to keep things as status quo as possible. While recent political advances in anti-shark fin legislation or the designation of shark sanctuaries or protected zones has put some pressure on the commercial shark fishing distribution network, the more these businesses find it difficult to continue legally, the more we will begin to see illegal activities flourish.

According to Israel's Haaertz.com, illegal shark fishing in the Mediterranean is on the rise. With 42% of the 70 shark species found in the Mediterranean to be in danger of extinction, shark fishing is illegal in Israeli waters. The Israel Nature and Parks Authority (INPA) has been apprehending fisherman who were illegally catching sharks and selling them along the Gaza strip and in Tel Aviv. With financial temptation overpowering legality, many are concerned as to whether enforcement will be able to keep up.

Haaertz.com reported, "[INPA supervising director Ohn]
Valency says that the authority doesn’t have enough supervisors to stop shark fishing. In recent weeks various organizations have accused European Mediterranean countries of failing to act forcefully to stop shark fishing."

And with Israel we are looking at only a small part of the Mediterranean coastline. There are some major European players working throughout the Mediterranean - countries like Spain, Italy, and Portugal are heavily involved in commercial shark fishing - clearing out sharks at an alarming rate from this nearly closed body of water. (European nations supply a third of all shark fins to Hong Kong, arguably the shark fin processing capital of the world.)

So, progress is being made but we can expect to see a rocky transition as market demand slowly erodes while the industry does all that it can to perpetuate the business. This will push some participants underground and enforcing state, national or international rules and regulations will be put to the test, straining available resources.

Marine biologists often talk about declining fish populations reaching a critical "tipping point' that can signal the total collapse of a population and its ability to recover. As the conservation work continues on behalf of sharks, the commercial shark fishing industry could someday face its own tipping point. Let's hope that happens before the sharks face theirs.

Source: AsiaOne News
Source:
Haaretz.com