 On this centennial of the birth of Jacques-Yves Cousteau, I'd like to reprint an article from today's National Geographic News, that pretty much says it all as to why this man was such a seminal figure in bringing oceanography and ocean conservation to the masses:Jacques Cousteau Centennial: What He Did, Why He Matters
On this centennial of the birth of Jacques-Yves Cousteau, I'd like to reprint an article from today's National Geographic News, that pretty much says it all as to why this man was such a seminal figure in bringing oceanography and ocean conservation to the masses:Jacques Cousteau Centennial: What He Did, Why He Matters
Marking Cousteau's hundredth anniversary—five  successes, one great legacy.            
 By Ker Than for National Geographic News 
Published June 11, 2010
The late Jacques Cousteau's hundredth birthday is  inspiring headlines and, Friday morning, a Google doodle—perhaps the  ultimate Internet accolade. 
Why  is the ocean explorer such a legend? Here are five good reasons.
1.  Jacques Cousteau pioneered scuba gear.
 
With  his iconic red beanie and famed ship Calypso, the French  marine explorer, inventor, filmmaker, and conservationist sailed the  world for much of the late 20th century, educating millions about the  Earth's oceans and its inhabitants—and inspiring their protection.
Little  of it would have been possible without scuba gear, which Cousteau  pioneered when in World War II he, along with engineer Emile Gagnan,  co-created the Aqua-Lung, a twin-hose underwater breathing apparatus.
With  the Aqua-Lung, Cousteau and his crew were able to explore and film  parts of the ocean depths that had never been seen before.
(Get  the inside story of Jacques  Cousteau's adventures with the National Geographic Society.)
2.  Cousteau's underwater documentaries brought a new world to viewers.
Jacques  Cousteau's pioneering underwater documentaries—including the  Oscar-winning films The Silent World, The Golden Fish, and World  Without Sun—"had a storyline," said Clark Lee Merriam, a  spokesperson for the Cousteau Society.
 "Their message was 'Come  with me and look at this wonderful thing and see how it acts and  behaves,'" said Merriam, who had worked with Cousteau for nearly 20  years before the explorer died in 1997.
"Their message was 'Come  with me and look at this wonderful thing and see how it acts and  behaves,'" said Merriam, who had worked with Cousteau for nearly 20  years before the explorer died in 1997.
"It was a deep and  complete introduction for the general public to the undersea world."
(Download  wallpaper of Jacques  Cousteau underwater and deploying  a "diving saucer.")
3. Cousteau pioneered underwater  base camps.
Jacques Cousteau and his team created the  first underwater habitat for humans: Conshelf I, which begat Conshelf II  and III. The habitats could house working oceanauts for weeks at a  time.
"He was ahead of even the United States Navy, which was  doing the same thing in proving people could live and operate underwater  for extended periods of time," Merriam said.
Broadly speaking,  "it's technology that industry uses now, because it's a lot less  expensive to keep someone down there working than to have them down  there for 30 minutes and come back up," she said.
4.  Cousteau helped restrict commercial whaling.
Cousteau  "intervened personally with heads of state and helped get the numbers  necessary for the [International Whaling] Commission to pass the  moratorium" on commercial whaling in 1986, Merriam said.
The  moratorium remains in place today, though some countries still hunt  whales in the name of scientific research.
5. Cousteau  helped stop underwater dumping of nuclear waste.
  
Cousteau organized a popular campaign against a  French-government plan to dump nuclear waste into the Mediterranean Sea  in 1960—and took his fight straight to the president of the republic.
Cousteau  "faced off with General de Gualle in France about the proposed dumping,  and he continued to oppose nuclear power," Merriam said.
"He  acknowledged that it was a clean power source and full of possibilities  but felt that—as long as we're dealing with waste that we don't know how  to handle—we should not pursue it."
In the end, the train  carrying the waste turned back after women and children staged a sit-in  on the tracks.
Jacques Cousteau, Late-Blooming  Environmentalist
Cousteau's films and books could make  the ocean seem like a boundless and bountiful wonderland, bursting with  life and blessedly isolated. But the captain himself knew better.
"He  thought it was a conceit of humans that the oceans are endless and that  we can keep turning to them as an unending source of food and anything  else we wanted," Merriam said.
By all accounts, Cousteau was not  always an ardent environmentalist, nor was he always particularly  sensitive to the creatures he was filming in the beginning. "He started  out as a spear fisherman and a world explorer, not a guardian," Merriam  said.
Merriam points to a "horrific" scene in The Silent World  in which the Calypso collides with a baby sperm whale.  Believing the animal to be near death, the crew shoots the animal—then  also shoots sharks that attack the now dead whale.
Merriam  remembers when The Silent World was remastered about 20 years  ago. "Everyone in the organization said we have to cut out these really  ugly scenes that show all of this bad behavior."
But "Cousteau  said, 'No, no we're not. It was true, and it shows how far we've come  and how dreadful humans can be if we don't curtail ourselves,'" she  recalled.
Jacques Cousteau Legacy Endures
If  Cousteau were alive today, he would probably be saddened by how little  has been done to address pollution, overfishing, and other threats to  the world's oceans, said Bill Eichbaum, vice president of marine and  Arctic policy at World Wildlife Fund (WWF), an international  conservation organization.
(Read why Jacques  Cousteau would be "heartbroken" at our seas today—commentary by his  son Jean-Michel.)
But Cousteau wouldn't be discouraged, said  Eichbaum, who worked with Cousteau briefly during the 1970s.
"He  would be passionately concerned, and I think, even more articulate and  aggressive in urging governments, companies, and individuals to protect  the environment," he said.
For her part, the Cousteau Society's  Merriam said, "We miss the visionary, and we're glad he set us on the  path that we're trying to keep on."